Bentley Redefined Its Wings After a Century

Bentley stood at the edge of history and decided to turn the page. After more than a hundred years, the marque unveiled its most significant design shift—an all-new emblem that captured both heritage and modernity. The world watched as the “Winged B” took flight in a form no one had seen before.

The redesign carried precision and symbolism. The wings, once broad and classic, were reimagined with sleeker, sharper edges inspired by the peregrine falcon—the fastest creature in the skies. At the heart stood a bold, sculpted 3D “B,” no longer a mere character in a crest but an identity strong enough to stand alone.

This emblem made its debut on a futuristic concept car launched on July 8, alongside Bentley’s new design studio in Crewe. For a brand synonymous with timeless luxury, the shift marked more than a cosmetic update; it signalled a vision for the next century.

A logo change of this magnitude revealed more than a new design—it reflected a strategic decision. Bentley understood that legacy held power, but progress demanded courage. By reshaping its emblem, the brand demonstrated how tradition and innovation could coexist, creating an identity that appealed to both heritage enthusiasts and a new generation of admirers.

The rebirth of the “Bentley Wings” marked a defining moment in automotive history. It honoured a century of craftsmanship while introducing a sharper, bolder, future-facing design. In one powerful symbol, Bentley showed the world that reinvention, when done with intent and precision, became an evolution worth celebrating.