Every Customer Was a Star: The Story Zomato Told with Hrithik Roshan

Some ads sell a product. Others tell the truth.
Zomato’s “Har Customer Hai Star” campaign with Hrithik Roshan did both.

At a glance, it looked like just another celebrity-driven spot. But dig deeper, and it revealed the philosophy of a brand that had moved beyond transactional service. In a world where attention spans flicker and fade, this was an ad that made people pause—and think.

The film opened on a rainy night. Hrithik Roshan, in all his starry charm, received his Zomato order—perfectly on time. The weather had no say in it. Magic? Close. It was the delivery partner, who Hrithik fondly nicknamed “Jadoo,” drawing on nostalgia from Koi Mil Gaya.

The moment turned from admiration to revelation. Hrithik asked for a selfie, a small gesture of appreciation. But the delivery partner declined. His reason?
"If I had stopped here for a selfie, the next order would have been delayed. Hrithik Roshan or not, for me, every customer is a star."

The camera lingered. The message landed. In a few lines, Zomato had flipped the power dynamic—not by diminishing a celebrity, but by elevating every customer and every delivery partner.

The power of this piece came not from Hrithik’s screen presence or a clever script, but from the brand’s choice to lead with humility over heroics.

The delivery partner stepped out of the background and into the spotlight. The star received equal treatment. Every customer received star treatment. That tension created a shift in narrative—from glamour to grit, from fame to fairness.

It also touched on a deeper insight: real brand loyalty is built when a customer feels seen—not just served. And in Zomato’s world, everyone mattered. The ad echoed what great service brands have always known but rarely said out loud—consistency is a bigger flex than celebrity.

Zomato featured Hrithik Roshan—but used him as a mirror, reflecting the true MVPs: the delivery fleet and the customers who trusted the system every single day.

‘Har Customer Hai Star’ served as more than a tagline—it marked a cultural reset. In an era of personalisation, Zomato delivered a deeper truth: respect is not reserved, it is universal.

And in that rain-soaked moment, a delivery guy became bigger than a Bollywood hero. That’s not marketing. That’s storytelling with purpose.