Mokobara's Sci-Fi Ad Featuring Diljit Dosanjh
Mokobara unveiled a cinematic campaign that combined futuristic storytelling with a smart product message. At the centre of this bold and humorous narrative stood none other than Diljit Dosanjh. The campaign transformed a simple luggage promotion into a high-energy, interplanetary experience that left a strong impression.
The storyline revolved around Diljit Dosanjh receiving a surprise message from a fictional version of Elon Musk, inviting him to perform on Mars. This unexpected premise launched the viewer into a series of dramatic, fun-filled scenes that featured chaotic travel moments, vibrant set designs, and an overall Bollywood-meets-sci-fi energy.
The ad used bold visuals, clever effects, and exaggerated situations to keep viewers hooked. Every detail—from Diljit's expressive performance to the sleek presentation of Mokobara's luggage—reinforced the brand’s adventurous identity. Through this quirky Mars journey, Mokobara highlighted its risk-free 30-day trial policy, encouraging customers to explore without hesitation.
The visuals held cinematic quality. Bold colours, imaginative props, and a playful tone gave the film a polished yet accessible vibe. Diljit’s signature charm anchored the experience, keeping the larger-than-life concept grounded and entertaining.
This ad sparked widespread attention across digital platforms. Alongside the praise, it drew comparisons to an older Carlton luggage campaign, which had also leaned into dramatic storytelling. While this resemblance sparked debate, the buzz surrounding Mokobara’s campaign elevated brand visibility and started conversations in the creative world.
Mokobara’s sci-fi campaign, featuring Diljit Dosanjh, stood out as a vibrant example of how storytelling can elevate product messaging. With its daring concept, cinematic execution, and lighthearted humour, the ad created a lasting impression. It showcased that even in a crowded category like travel gear, creative risk and entertainment-led branding could lead to memorable results.