Still the OG: How Kellogg’s Found Its Way Back to the Breakfast Table

You know the feeling. You walk into the cereal aisle and spot that red script across a bright box. It’s familiar. It’s warm. It’s Kellogg’s—the one that’s been part of your mornings since before you could reach the top shelf.

But here’s the thing about icons: if they don’t evolve, they fade. That’s exactly where Kellogg’s found itself. Still beloved, but a little too quiet. Still respected, but slipping into the background as mornings got louder, faster, more fragmented.

So in early 2025, something changed. Kellogg’s showed up—not as a relic from childhood, but as a bold, new version of itself. Same soul, brighter feathers. Literally.

This wasn’t a panic move. It was a purposeful move.

Kellogg’s asked the hard questions: What does breakfast even look like now? Who are we showing up for? Are we still making people feel something, or just filling space on a shelf?

Turns out, a lot had changed. People no longer gather around the same table at the same time. Some eat overnight oats between meetings. Others sip protein shakes on the go. But one thing hasn’t changed: mornings are still personal. Maybe more than ever.

That’s where “Seed Your Day” was born. A simple idea, packed with meaning. It’s about embracing whatever your morning looks like—and letting Kellogg’s be the brand that celebrates it with you.

Now, here’s where the magic happens. Landor—the brilliant design brains behind the refresh—didn’t throw the rulebook out. They did something braver: they respected what worked and rewrote what didn’t.

• That classic logo? Still there. But it’s cropped, cheeky, and confident. Like it knows you know.
  
  
• The apostrophe? Yep, the tiniest mark on the box just got a big role—now it acts as a storytelling tool across the brand.
  
  
• Cornelius the rooster? He’s back in full 3D charm, ready to greet a new generation with a wink and a crow.
  
  
• The colors? Loud. Joyful. Borrowed from the sub-brands we already love, and stitched into something stronger.
  
  

It’s not a redesign—it’s a rediscovery. A way of saying, “We’re still us. Just... even more so.”

What We Learned

1. Familiar doesn’t mean finished. Just because people know you doesn’t mean they still feel you. Refreshing a legacy isn’t betrayal—it’s bravery.

2. Mornings matter. Brands that meet people in those quiet, chaotic, real-life moments earn something priceless: trust.

3. Every detail counts. A font can make someone smile. A rooster can spark a memory. A cropped logo can start a conversation.

A Brand with Its Heart in the Right Place

This new chapter for Kellogg’s isn’t just a brand play. It’s a human one. It’s about showing up in the small moments and saying, “Hey, we’re here. We’ve always been here. And we still believe mornings are worth something.”

It’s nostalgic, but not stuck in the past. Confident, but never shouty. A masterclass in how to evolve without erasing what people love.

And really, isn’t that what we all want? To be seen for who we are—and who we’re becoming?

Here’s to Cornelius. Here’s to bold color and cropped logos.
Here’s to the mornings ahead—and the brand that’s ready to meet them with us.