When Reality Hit the Screen — LG’s Meteor Prank That Shocked the World

There are moments in marketing when technology and creativity meet so perfectly that they leave audiences questioning what’s real and what’s not. LG achieved exactly that with its Ultra HD meteor prank — a campaign that blurred the line between simulation and reality, turning an ordinary product demonstration into an unforgettable human experience.

To highlight the fidelity of its Ultra HD display panels, LG created a setup that looked like a regular office environment. A large screen, disguised as a window overlooking the city, became the centrepiece of the experiment. Unknowing job applicants were invited to participate in an interview, utterly unaware of what awaited them.

As the interview began, the scene outside the “window” appeared calm and realistic — a bright city skyline under a peaceful sky. Then, suddenly, the illusion shattered. The display projected a high-definition simulation of a meteor crashing toward the city. The visual detail — every flicker, explosion, and motion — felt so authentic that participants reacted instinctively, ducking for cover or gasping in disbelief.

Every emotion captured in that room validated LG’s message: their Ultra HD screens delivered a viewing experience so lifelike that it could fool the senses entirely.

The campaign proved that innovation in display technology was more than just about pixels and resolution — it was about emotion. LG demonstrated how a brand could use its product not just to showcase features, but to evoke genuine human reactions. The experiment became a masterclass in storytelling through technology, where the audience didn’t just watch the ad; they lived it.

It also showed that people respond most strongly to experiences that engage their senses and imagination. When a brand can evoke genuine emotion, it creates a lasting impression that extends far beyond the product itself.

LG’s meteor prank served as a bold reminder of the power of immersive technology. By combining technical excellence with creative storytelling, the brand transformed a simple product demonstration into a viral moment worldwide.

In a world full of ads that tell, LG chose to show — and that made all the difference.