When the Muppets Checked In and Booking.com Checked All the Boxes

In a sea of expensive commercials and louder-than-life cameos, few ads held the room. But this year, during the biggest ad event of the year—the Super Bowl—Booking.com chose a different lens. One dipped in nostalgia, doused in humour, and delivered with a guest list nobody expected: The Muppets.

And the magic worked.

The commercial opened with familiar chaos. Kermit, Miss Piggy, Fozzie Bear, and the rest of the felt-made gang set off on a travel escapade powered entirely by Booking.com. With each scene, the platform became a springboard for absurd adventures—lavish hotels, chaotic pool parties, mountaintop spas. Yet through it all, Booking.com held the thread.

Every moment poked fun at vacation clichés while reinforcing a message: Booking.com made the travel part of travel feel sorted. The Muppets did what they do best—steal the show—while the brand glided underneath like a skilled concierge, letting the characters entertain and the product serve its purpose.

In a game night full of explosions, luxury flexes, and celebrity showdowns, this ad opted for a puppet-powered charm offensive. And it hit home.

Humour held its place. Nostalgia stood tall. And clarity won.

While other brands flexed muscles, Booking.com led with a message. A hard sell held no value here. What mattered more was a story—one that wove travel, entertainment, and brand promise into a seamless thread. The Muppets, icons of lovable disorder, carried the narrative with charm. And beneath the laughter, Booking.com revealed its greatest strength: the ability to bring ease to chaos.

Moreover, they understood timing. The Super Bowl served as the stage. But the audience craved something they could feel. Few characters sparked universal recognition the way The Muppets did. This choice went beyond casting — it acted as a trigger for memory.

Booking.com skipped the hard pitch. Instead, they booked screen time for emotion, humour, and relevance. In 60 seconds, they brought joy to their audience and established trust in their brand.

The ad delivered what many forget to—entertainment with utility. It made people laugh. It made people remember. And somewhere in that laughter, it made people consider their next trip.

And that’s how you book loyalty.