Zomato vs. Zomato: The Brand That Beat Itself to Win

In branding, the fiercest battles aren’t always fought with competitors — sometimes, they begin with your own name.

A recent viral video gave us a hilarious glimpse into the chaos of Indian households, where dinner was less about food and more about phonetics.
Was it Zomato or Zamaato?

And in that absurdity, we found brilliance.

The sketch begins with a baby chanting “Ma… Ma…,” but the emotional spiral that follows isn’t over motherhood — it’s over a food delivery app.

A brother-in-law anxiously awaits guests.
A woman assures him: she’s ordered from Zomato.
He corrects her. She corrects him. The delivery guy joins in. The entire house becomes a battleground of pronunciation.

Somewhere along the way, someone says:

“Be it a human or a Nifty, in the end, he has to go up.”
A line so absurdly perfect, it bridges Indian family drama and the stock market in the same breath.

And in under two minutes, the word “Zomato” is repeated over 40 times, not once feeling forced.

That’s not a sketch.
That’s subliminal advertising in its purest form.

1. Repetition isn’t redundant. It's reputation.
The more we hear it, the deeper it burrows into memory. Zomato didn’t pay for this recall — it earned it through relatability.

2. Humor builds more equity than any ad spend.
This wasn’t a traditional ad. No offers, no CTAs, no promo codes. Just laughter — the kind that breeds loyalty.

3. When your brand becomes a talking point, spelling and grammar are luxuries.
When was the last time someone debated how to say Swiggy?
Exactly.

4. Culture eats strategy for breakfast.
This video wasn’t crafted in a boardroom. It was born out of India’s most honest cultural insight: every home has a grammar nazi, and every gathering becomes a debate.

At SAVOIRE, we’ve always believed: “If it doesn’t sell, it will be that creative.
But here’s the addendum we’d humbly add today:

“If they’re still saying your name by the end, you’ve already won.”

Zomato — or Zamaato — doesn’t matter.
Because when brand recall sounds like a chant, it stops being advertising.
It becomes folklore.

And that, dear reader, is marketing that money can’t buy.