Blogs
Imperial Blue- They Just Smiled and Sold It Anyway
Some ads are entertaining. Others informed—a select few reshaped culture. Imperial Blue’s “Men Will Be Men” campaign managed all three. It never sold directly—it simply found its way into conversations,...
Imperial Blue- They Just Smiled and Sold It Anyway
Some ads are entertaining. Others informed—a select few reshaped culture. Imperial Blue’s “Men Will Be Men” campaign managed all three. It never sold directly—it simply found its way into conversations,...
The Day Pepsi Stood Taller
In 2001, Coca-Cola claimed victory. It announced sales four times greater than those of Pepsi. Numbers towered. Charts climbed. Statements echoed. But sometimes, a clever story matters more than statistics....
The Day Pepsi Stood Taller
In 2001, Coca-Cola claimed victory. It announced sales four times greater than those of Pepsi. Numbers towered. Charts climbed. Statements echoed. But sometimes, a clever story matters more than statistics....
How NIAT Used AI to Tell a Human Story This Fat...
While the rest of the tech world continued to echo the same bold claims about AI being the “next big thing,” NIAT took a different route quietly. This Father’s Day,...
How NIAT Used AI to Tell a Human Story This Fat...
While the rest of the tech world continued to echo the same bold claims about AI being the “next big thing,” NIAT took a different route quietly. This Father’s Day,...
The Ad That Outran the Skip Button
In a world where the skip button often wins, Toyota chose to race against time — literally. The GR Yaris campaign went beyond marketing speed; it became speed. While most...
The Ad That Outran the Skip Button
In a world where the skip button often wins, Toyota chose to race against time — literally. The GR Yaris campaign went beyond marketing speed; it became speed. While most...
DREAM 11 - When Stars Collided, the Real Player...
Some campaigns chased attention. A few commanded it. Dream11 chose the latter. In one bold move, it placed Bollywood’s finest against cricket’s giants—and left the audience to decide who truly...
DREAM 11 - When Stars Collided, the Real Player...
Some campaigns chased attention. A few commanded it. Dream11 chose the latter. In one bold move, it placed Bollywood’s finest against cricket’s giants—and left the audience to decide who truly...
Why So Gambhir? CoinDCX Brought Wit, Wisdom, an...
Confidence often wore a suit of silence—until CoinDCX gave it a face. That face belonged to Gautam Gambhir. Known for his no-nonsense approach on the field, Gambhir entered the crypto...
Why So Gambhir? CoinDCX Brought Wit, Wisdom, an...
Confidence often wore a suit of silence—until CoinDCX gave it a face. That face belonged to Gautam Gambhir. Known for his no-nonsense approach on the field, Gambhir entered the crypto...