Blogs
When Tata Took the Gloves Off
The world had grown used to quiet respect for Japanese car companies. Their design, precision, and market dominance earned them a seat at the top table. But one Indian brand...
When Tata Took the Gloves Off
The world had grown used to quiet respect for Japanese car companies. Their design, precision, and market dominance earned them a seat at the top table. But one Indian brand...
When Brands Roast with Love: The Friendly Fire ...
Some rivalries are born out of conflict. Others, out of craft. Apple and Samsung never just competed in the smartphone business — they rewrote the rulebook on how modern brands...
When Brands Roast with Love: The Friendly Fire ...
Some rivalries are born out of conflict. Others, out of craft. Apple and Samsung never just competed in the smartphone business — they rewrote the rulebook on how modern brands...
Jaguar Chose Emotion Over Automation
The road ahead kept changing. Brands leaned into automation, pushing cars to think like machines. Silence replaced soul. Jaguar observed. Then, with one sharp ad, it entered the room —...
Jaguar Chose Emotion Over Automation
The road ahead kept changing. Brands leaned into automation, pushing cars to think like machines. Silence replaced soul. Jaguar observed. Then, with one sharp ad, it entered the room —...
When a Truck Rolled Over a Man’s Head and Every...
Truck ads rarely turned heads. Most followed the same formula—heavy machines, rugged roads, dramatic music. Then Volvo chose to bury the cliché. And a man. On a cracked desert floor,...
When a Truck Rolled Over a Man’s Head and Every...
Truck ads rarely turned heads. Most followed the same formula—heavy machines, rugged roads, dramatic music. Then Volvo chose to bury the cliché. And a man. On a cracked desert floor,...
The Illusion That Broke the Machine
A painted wall on a lonely road. A self-driving car guided by algorithms. And a question bold enough to stir both Silicon Valley and Main Street: could perception be hacked?...
The Illusion That Broke the Machine
A painted wall on a lonely road. A self-driving car guided by algorithms. And a question bold enough to stir both Silicon Valley and Main Street: could perception be hacked?...
Growing Up: When Samsung Took a Jab at Apple
Every rivalry has its moments of pure theatre. In the case of Apple and Samsung, one such moment arrived in 2017 with a video titled Growing Up. The film transformed...
Growing Up: When Samsung Took a Jab at Apple
Every rivalry has its moments of pure theatre. In the case of Apple and Samsung, one such moment arrived in 2017 with a video titled Growing Up. The film transformed...