Blogs
Ravi Shastri Danced. CRED Won
There was a time when Ravi Shastri meant business. Crisp commentary. No-nonsense analysis. Always the coach, never the clown. And then, one day, he danced. Not metaphorically. He actually danced....
Ravi Shastri Danced. CRED Won
There was a time when Ravi Shastri meant business. Crisp commentary. No-nonsense analysis. Always the coach, never the clown. And then, one day, he danced. Not metaphorically. He actually danced....
Every Customer Was a Star: The Story Zomato Tol...
Some ads sell a product. Others tell the truth. Zomato’s “Har Customer Hai Star” campaign with Hrithik Roshan did both. At a glance, it looked like just another celebrity-driven spot....
Every Customer Was a Star: The Story Zomato Tol...
Some ads sell a product. Others tell the truth. Zomato’s “Har Customer Hai Star” campaign with Hrithik Roshan did both. At a glance, it looked like just another celebrity-driven spot....
When Frost Meets Fire: How Ryan Reynolds’ Aviat...
Last holiday season, a playful and unexpected ad turned heads in the crowded spirits market. Aviation American Gin, fronted by Ryan Reynolds, launched a commercial that combined wit, festive cheer,...
When Frost Meets Fire: How Ryan Reynolds’ Aviat...
Last holiday season, a playful and unexpected ad turned heads in the crowded spirits market. Aviation American Gin, fronted by Ryan Reynolds, launched a commercial that combined wit, festive cheer,...
The John Cena Takis Campaign
In a crowded snack market, standing out required more than just flavor — it demanded a story. Takis, known for their bold, fiery taste, launched a commercial that did exactly...
The John Cena Takis Campaign
In a crowded snack market, standing out required more than just flavor — it demanded a story. Takis, known for their bold, fiery taste, launched a commercial that did exactly...
Sunshine: When the Run Became the Religion
It began in silence. No grand stadium. No roaring crowd. Just a runner, the morning light, and a heartbeat syncing with the earth. Nike’s short film “Sunshine” told more than...
Sunshine: When the Run Became the Religion
It began in silence. No grand stadium. No roaring crowd. Just a runner, the morning light, and a heartbeat syncing with the earth. Nike’s short film “Sunshine” told more than...
When a Bird Becomes a Brand: What Old Spice’s E...
In a world drowning in 6-second attention spans and skip buttons, creating a memorable brand moment is no less than a magic trick. Some shout louder. Some go sleeker. But...
When a Bird Becomes a Brand: What Old Spice’s E...
In a world drowning in 6-second attention spans and skip buttons, creating a memorable brand moment is no less than a magic trick. Some shout louder. Some go sleeker. But...