Blogs
The Irresistible Charm of Pringles: A Deep Dive...
Pringles has always found a way to stay relevant and maintain its quirky, fun brand identity in the crowded snack food industry. Their campaign, “Stuck In: '90,” cleverly used humor...
The Irresistible Charm of Pringles: A Deep Dive...
Pringles has always found a way to stay relevant and maintain its quirky, fun brand identity in the crowded snack food industry. Their campaign, “Stuck In: '90,” cleverly used humor...
When Pepsi Turned Sips into Stories — A Masterc...
Pepsi’s campaign, “All the Best Moments are Better With Pepsi,” didn’t chase attention—it earned it. It didn’t try to force meaning—it allowed us to find our own. The film wasn’t...
When Pepsi Turned Sips into Stories — A Masterc...
Pepsi’s campaign, “All the Best Moments are Better With Pepsi,” didn’t chase attention—it earned it. It didn’t try to force meaning—it allowed us to find our own. The film wasn’t...
Millionaire Meets Manhattan – A Lesson in Regio...
When we think of Suits, it’s hard not to envision sharp suits, sleek offices, and fast-paced legal battles. In a strategic collaboration, JioCinema has reintroduced this iconic show to the...
Millionaire Meets Manhattan – A Lesson in Regio...
When we think of Suits, it’s hard not to envision sharp suits, sleek offices, and fast-paced legal battles. In a strategic collaboration, JioCinema has reintroduced this iconic show to the...
The Crunch of Acceptance: What Doritos Teaches ...
A school bus. A shy new kid. A bag of Doritos. But 30 seconds in, we’re no longer watching a commercial—we’re watching a social shift in motion. This isn’t about...
The Crunch of Acceptance: What Doritos Teaches ...
A school bus. A shy new kid. A bag of Doritos. But 30 seconds in, we’re no longer watching a commercial—we’re watching a social shift in motion. This isn’t about...
Carlos Sainz x L’Oréal Paris: A Strategic Drive...
In a landscape flooded with influencer noise, real brand impact now lies in storytelling, strategy, and shared values. That’s exactly what L’Oréal Paris achieved with its March 2025 announcement: Carlos...
Carlos Sainz x L’Oréal Paris: A Strategic Drive...
In a landscape flooded with influencer noise, real brand impact now lies in storytelling, strategy, and shared values. That’s exactly what L’Oréal Paris achieved with its March 2025 announcement: Carlos...
How Neutrogena Made Invisible SPF Unmissable wi...
At SAVOIRE, we love dissecting smart campaigns that combine pop culture, purposeful messaging, and brand strategy. One standout from this year is Neutrogena’s “Sunscreen You Can’t See” campaign, which turns...
How Neutrogena Made Invisible SPF Unmissable wi...
At SAVOIRE, we love dissecting smart campaigns that combine pop culture, purposeful messaging, and brand strategy. One standout from this year is Neutrogena’s “Sunscreen You Can’t See” campaign, which turns...