Blogs
When SUGAR Spoke Loud — and the Country Heard
A brand’s first TV commercial carries more weight than a media plan. It reflects intent, belief, and ambition. SUGAR Cosmetics made that leap with impact, choosing a bold script and...
When SUGAR Spoke Loud — and the Country Heard
A brand’s first TV commercial carries more weight than a media plan. It reflects intent, belief, and ambition. SUGAR Cosmetics made that leap with impact, choosing a bold script and...
Arriving Now: Chawla?! – Swiggy Instamart’s Fin...
Every so often, a brand chooses to play not by the rulebook, but by instinct. Swiggy Instamart released a campaign that brought surprise back into the living room. A simple...
Arriving Now: Chawla?! – Swiggy Instamart’s Fin...
Every so often, a brand chooses to play not by the rulebook, but by instinct. Swiggy Instamart released a campaign that brought surprise back into the living room. A simple...
Indiranagar’s Gunda: The Ad That Broke the Inte...
There came a moment when a nation collectively blinked—and hit replay. Rahul Dravid, the stoic guardian of Indian cricket, stood atop a car in Bengaluru traffic, yelling, “Indiranagar ka gunda...
Indiranagar’s Gunda: The Ad That Broke the Inte...
There came a moment when a nation collectively blinked—and hit replay. Rahul Dravid, the stoic guardian of Indian cricket, stood atop a car in Bengaluru traffic, yelling, “Indiranagar ka gunda...
When Nostalgia Met Cricket: Dream11’s Masterstr...
In a digital world cluttered with content, some campaigns go beyond catching attention—they earn it. Dream11’s “3 Idiots ka Press Conference” became one such masterstroke.. By reuniting the iconic trio...
When Nostalgia Met Cricket: Dream11’s Masterstr...
In a digital world cluttered with content, some campaigns go beyond catching attention—they earn it. Dream11’s “3 Idiots ka Press Conference” became one such masterstroke.. By reuniting the iconic trio...
A Daughter's Journey into Her Mother’s Mirror
It began the way many truths emerge—quietly. No grand reveal, no lightning bolt. Just a gradual shift, noticed on a slow morning, between the sound of the kettle and a...
A Daughter's Journey into Her Mother’s Mirror
It began the way many truths emerge—quietly. No grand reveal, no lightning bolt. Just a gradual shift, noticed on a slow morning, between the sound of the kettle and a...
How Envy Starts with a Spray.
In a market saturated with fragrances promising seduction, transformation, or empowerment, Envy Perfume chose a sharper, more strategic path. It went beyond selling a scent — it sold envy. Through...
How Envy Starts with a Spray.
In a market saturated with fragrances promising seduction, transformation, or empowerment, Envy Perfume chose a sharper, more strategic path. It went beyond selling a scent — it sold envy. Through...