Blogs

The Skims Effect: How Beats by Dre Redefined Brand Storytellin

The Skims Effect: How Beats by Dre Redefined Br...

The Magic of Cultural Timeliness in Branding Now and again, a collaboration appears that doesn't just make waves—it shifts the whole culture. The tie-up between Skims and Beats by Dre...

The Skims Effect: How Beats by Dre Redefined Br...

The Magic of Cultural Timeliness in Branding Now and again, a collaboration appears that doesn't just make waves—it shifts the whole culture. The tie-up between Skims and Beats by Dre...

Your brand’s reality is what your customers define,not you: The Apple Effect.

Your brand’s reality is what your customers def...

David Ogilvy, the advertising genius he was, knew one thing: branding has little to do with what a firm asserts. Branding has everything to do with what others say it...

Your brand’s reality is what your customers def...

David Ogilvy, the advertising genius he was, knew one thing: branding has little to do with what a firm asserts. Branding has everything to do with what others say it...

The Best Marketing Doesn't Feel Like Marketing: The Glossier Story

The Best Marketing Doesn't Feel Like Marketing:...

The best marketing doesn't feel like marketing. These words ring especially in the social media era when consumers prefer authenticity to aggressive promotion. One Brand that has been great at...

The Best Marketing Doesn't Feel Like Marketing:...

The best marketing doesn't feel like marketing. These words ring especially in the social media era when consumers prefer authenticity to aggressive promotion. One Brand that has been great at...

Marketing Without Strategy Is Just Expensive Noise: The Nike Lesson

Marketing Without Strategy Is Just Expensive No...

Marketing without strategy is just expensive noise. Those six words cut through the barrage like a slicing swoosh — clear, concise, and unmistakable. In a world awash in attention where brands...

Marketing Without Strategy Is Just Expensive No...

Marketing without strategy is just expensive noise. Those six words cut through the barrage like a slicing swoosh — clear, concise, and unmistakable. In a world awash in attention where brands...

LV 'IT' COFFECUP ACCESSORY

LV 'IT' COFFECUP ACCESSORY

In the ever-evolving landscape of luxury fashion, brands continually seek innovative strategies to captivate and expand their audience. Louis Vuitton's Spring-Summer 2024 (SS24) Menswear Collection, under the creative direction of Pharrell...

LV 'IT' COFFECUP ACCESSORY

In the ever-evolving landscape of luxury fashion, brands continually seek innovative strategies to captivate and expand their audience. Louis Vuitton's Spring-Summer 2024 (SS24) Menswear Collection, under the creative direction of Pharrell...

Butter Mania: Why Every Brand Is Suddenly Obsessed

Butter Mania: Why Every Brand Is Suddenly Obsessed

Butter is having a moment — not just in your fridge. From luxury skincare to artisanal candles and even hair care, brands drench their products in buttery imagery and ingredients....

Butter Mania: Why Every Brand Is Suddenly Obsessed

Butter is having a moment — not just in your fridge. From luxury skincare to artisanal candles and even hair care, brands drench their products in buttery imagery and ingredients....