Blogs
The X-Factor No One Saw Coming: How Dream11 Sco...
It started with a name. Not Kohli. Not Rohit. But… Jitendra Bhatawadekar. When Dream11 dropped its latest campaign, no one expected a fictional, unknown character to steal the spotlight from...
The X-Factor No One Saw Coming: How Dream11 Sco...
It started with a name. Not Kohli. Not Rohit. But… Jitendra Bhatawadekar. When Dream11 dropped its latest campaign, no one expected a fictional, unknown character to steal the spotlight from...
Aliens, Ad Men, and a Bag of Doritos: How a Sup...
Every year, millions gather not just for football but for the ads. The Super Bowl transformed over the decades into an advertising arena, where brands battle with 30 seconds of...
Aliens, Ad Men, and a Bag of Doritos: How a Sup...
Every year, millions gather not just for football but for the ads. The Super Bowl transformed over the decades into an advertising arena, where brands battle with 30 seconds of...
When SUGAR Spoke Loud — and the Country Heard
A brand’s first TV commercial carries more weight than a media plan. It reflects intent, belief, and ambition. SUGAR Cosmetics made that leap with impact, choosing a bold script and...
When SUGAR Spoke Loud — and the Country Heard
A brand’s first TV commercial carries more weight than a media plan. It reflects intent, belief, and ambition. SUGAR Cosmetics made that leap with impact, choosing a bold script and...
Arriving Now: Chawla?! – Swiggy Instamart’s Fin...
Every so often, a brand chooses to play not by the rulebook, but by instinct. Swiggy Instamart released a campaign that brought surprise back into the living room. A simple...
Arriving Now: Chawla?! – Swiggy Instamart’s Fin...
Every so often, a brand chooses to play not by the rulebook, but by instinct. Swiggy Instamart released a campaign that brought surprise back into the living room. A simple...
Indiranagar’s Gunda: The Ad That Broke the Inte...
There came a moment when a nation collectively blinked—and hit replay. Rahul Dravid, the stoic guardian of Indian cricket, stood atop a car in Bengaluru traffic, yelling, “Indiranagar ka gunda...
Indiranagar’s Gunda: The Ad That Broke the Inte...
There came a moment when a nation collectively blinked—and hit replay. Rahul Dravid, the stoic guardian of Indian cricket, stood atop a car in Bengaluru traffic, yelling, “Indiranagar ka gunda...
When Nostalgia Met Cricket: Dream11’s Masterstr...
In a digital world cluttered with content, some campaigns go beyond catching attention—they earn it. Dream11’s “3 Idiots ka Press Conference” became one such masterstroke.. By reuniting the iconic trio...
When Nostalgia Met Cricket: Dream11’s Masterstr...
In a digital world cluttered with content, some campaigns go beyond catching attention—they earn it. Dream11’s “3 Idiots ka Press Conference” became one such masterstroke.. By reuniting the iconic trio...