Blogs

How Amazon’s Alexa ‘Mind Reader’ Campaign Set a New Benchmark in Smart Assistant Advertising

How Amazon’s Alexa ‘Mind Reader’ Campaign Set a...

the Super Bowl — the most prestigious platform for advertisers. The Alexa “Mind Reader” commercial, starring Scarlett Johansson and Colin Jost, captured millions of viewers with its clever combination of...

How Amazon’s Alexa ‘Mind Reader’ Campaign Set a...

the Super Bowl — the most prestigious platform for advertisers. The Alexa “Mind Reader” commercial, starring Scarlett Johansson and Colin Jost, captured millions of viewers with its clever combination of...

The Night Snoop Dogg Rapped About Takeout — And Everyone Paid Attention

The Night Snoop Dogg Rapped About Takeout — And...

It went beyond food—it was about appetite for style, swagger, and cultural relevance. The brief was clear: remind the world that Just Eat delivers more than meals. The goal was...

The Night Snoop Dogg Rapped About Takeout — And...

It went beyond food—it was about appetite for style, swagger, and cultural relevance. The brief was clear: remind the world that Just Eat delivers more than meals. The goal was...

When Privacy Took Flight: A Look at Apple’s “Flock”

When Privacy Took Flight: A Look at Apple’s “Fl...

It began with a man, a coffee, and a phone. Nothing appeared unusual — until the birds arrived. One by one, they followed him. Perched on his shoulder. Stared through...

When Privacy Took Flight: A Look at Apple’s “Fl...

It began with a man, a coffee, and a phone. Nothing appeared unusual — until the birds arrived. One by one, they followed him. Perched on his shoulder. Stared through...

4 Million Bricks, 20 Drivers, and a Dream on Wheels

4 Million Bricks, 20 Drivers, and a Dream on Wh...

  Some campaigns entertain, some inspire, and a rare few leave behind a trail of bricks—literally. In a world where spectacle is currency, LEGO and Formula 1 managed to orchestrate...

4 Million Bricks, 20 Drivers, and a Dream on Wh...

  Some campaigns entertain, some inspire, and a rare few leave behind a trail of bricks—literally. In a world where spectacle is currency, LEGO and Formula 1 managed to orchestrate...

When Ed Sheeran Wrote an Ad for Heinz

When Ed Sheeran Wrote an Ad for Heinz

Some of the best stories in advertising aren’t manufactured in boardrooms—they’re born in DMs. Heinz received a message from someone unexpected: Ed Sheeran. Not a pitch, not a sponsorship. Just...

When Ed Sheeran Wrote an Ad for Heinz

Some of the best stories in advertising aren’t manufactured in boardrooms—they’re born in DMs. Heinz received a message from someone unexpected: Ed Sheeran. Not a pitch, not a sponsorship. Just...

How Kraft Mac & Cheese Turned Time Travel into Comfort Food

How Kraft Mac & Cheese Turned Time Travel into ...

When storytelling meets supper, magic happens. That’s exactly what unfolded when Kraft Mac & Cheese partnered with Netflix’s The Adam Project. Instead of riding the coattails of a big movie...

How Kraft Mac & Cheese Turned Time Travel into ...

When storytelling meets supper, magic happens. That’s exactly what unfolded when Kraft Mac & Cheese partnered with Netflix’s The Adam Project. Instead of riding the coattails of a big movie...