Blogs
In “e.l.f. We Trust” – How a Budget Beauty Bran...
In the arena of the Super Bowl—where brands wage multimillion-dollar battles for thirty seconds of fame—e.l.f. Cosmetics pulled off something remarkable. With a courtroom, a budget product, and a bold...
In “e.l.f. We Trust” – How a Budget Beauty Bran...
In the arena of the Super Bowl—where brands wage multimillion-dollar battles for thirty seconds of fame—e.l.f. Cosmetics pulled off something remarkable. With a courtroom, a budget product, and a bold...
The Shower That Sold the Sky
How Emirates Turned a Hot Towel into a Talking Point There’s an old rule in advertising: Don’t tell me you’re funny—make me laugh. Emirates doesn’t tell you it’s luxurious. It...
The Shower That Sold the Sky
How Emirates Turned a Hot Towel into a Talking Point There’s an old rule in advertising: Don’t tell me you’re funny—make me laugh. Emirates doesn’t tell you it’s luxurious. It...
The Irresistible Charm of Pringles: A Deep Dive...
Pringles has always found a way to stay relevant and maintain its quirky, fun brand identity in the crowded snack food industry. Their campaign, “Stuck In: '90,” cleverly used humor...
The Irresistible Charm of Pringles: A Deep Dive...
Pringles has always found a way to stay relevant and maintain its quirky, fun brand identity in the crowded snack food industry. Their campaign, “Stuck In: '90,” cleverly used humor...
When Pepsi Turned Sips into Stories — A Masterc...
Pepsi’s campaign, “All the Best Moments are Better With Pepsi,” didn’t chase attention—it earned it. It didn’t try to force meaning—it allowed us to find our own. The film wasn’t...
When Pepsi Turned Sips into Stories — A Masterc...
Pepsi’s campaign, “All the Best Moments are Better With Pepsi,” didn’t chase attention—it earned it. It didn’t try to force meaning—it allowed us to find our own. The film wasn’t...
Millionaire Meets Manhattan – A Lesson in Regio...
When we think of Suits, it’s hard not to envision sharp suits, sleek offices, and fast-paced legal battles. In a strategic collaboration, JioCinema has reintroduced this iconic show to the...
Millionaire Meets Manhattan – A Lesson in Regio...
When we think of Suits, it’s hard not to envision sharp suits, sleek offices, and fast-paced legal battles. In a strategic collaboration, JioCinema has reintroduced this iconic show to the...
The Crunch of Acceptance: What Doritos Teaches ...
A school bus. A shy new kid. A bag of Doritos. But 30 seconds in, we’re no longer watching a commercial—we’re watching a social shift in motion. This isn’t about...
The Crunch of Acceptance: What Doritos Teaches ...
A school bus. A shy new kid. A bag of Doritos. But 30 seconds in, we’re no longer watching a commercial—we’re watching a social shift in motion. This isn’t about...